How should I write a Mission Statement?

Here are some basic guidelines in writing a mission statement:

• A mission statement should say who your company is, what you do, what you stand for and why you do it.
• An effective mission statement is best developed with input by all the members of an organization.
• The best mission statements tend to be 3-4 sentences long.
• Avoid saying how great you are, what great quality and what great service you provide.
• Examine other company's mission statements, but make certain your statement is you and not some other company. That is why you should not copy a statement.
• Make sure you actually believe in your mission statement, if you don't, it's a lie, and your customers will soon realize it.